Celebrity horticulturalist and singer Kim Wilde (pictured) is helping celebrate the launch of a new Dunweedin' production plant, in Cheshire.
The new facility marks a major boost for Dunweedin' - the company behind a range of revolutionary recycled garden landscaping and playground products.
Wilde, who has supported Dunweedin' since 2006, helped the celebrations by planting a tree at the new site in Middlewich.
The multi-million pound production plant is part of a partnership between Dunweedin' and independent recycling group SITR.
As part of the partnership, Dunweedin' will see a dramatic increase in production of its popular garden chippings range, which are made from 100% recycled rubber tyres.
SITR has committed to invest £4 million in the creation of Europe's most modern tyre recycling plant - and will become the key UK manufacturer of Dunweedin'.
Dunweedin’ said the alliance would ensure it will be able to meet increasing demand for its successful product range stocked by retail giants like B & Q.
The new Cheshire plant is the first of six planned for the UK with a further expansion to the Continent within two years.