Kim launches 'Bright Ideas' - the East of England rose

The 'Bright Ideas' rose is the latest addition to an innovative marketing campaign which for the past two years has been raising the profile of the East of England region. The rose is being introduced by award-winning Peter Beales Classic Roses of Attleborough, Norfolk.

'Bright Ideas', already a prize winner, is a climbing rose with clusters of cerise and cream striped blooms and glossy foliage. It is fragrant and continuous flowering and features in the new Peter Beales Collection - one of the largest world-wide collections with over 1,300 classic roses. The rose can be seen and purchased on the Peter Beales stand, ordered from the catalogue or purchased online at www.classicroses.co.uk.

The new rose was bred by Colin Horner, an amateur rose breeder from Stansted Mountfitchet in Essex, who has been breeding world class roses for over thirty years.