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Kim advertises Wyevale Garden Centres

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November 22, 2004 - Kim Wilde has started a new partnership with Wyevale Garden Centres. She will appear on television during the November and December in adverts for the chain of garden centres in the UK. The new venture will be launched though a major Christmas advertising campaign. She will also feature in the group's marketing material throughout 2005, fronting a campaign that includes TV, radio, and newspaper marketing.

"I'm thrilled to be the face of Wyevale and am really excited about its biggest and best ever Christmas. There is so much on offer and the choice of seasonal gifts and decorations is a shopping experience not to be missed," said Kim.

Kim hopes that this long term partnership with Wyevale Garden Centres will have all the right ingredients to encourage the nation to be more green fingered. She added: "Gardening doesn't have to be just for the experienced horticulturalist it can also be a rewarding pastime for the amateur gardener. I'm looking forward to sharing my passion for gardening as well as giving away some of my personal tips."

For the festive season, Wyevale Garden Centres has its biggest and best ever selection of products on offer. Whether you are looking for quality decorations, lights, seasonal plants or a traditional Christmas tree, Wyevale has the most amazing choice available.

Bob Hewitt, chief executive of Wyevale, said: "Our partnership with Kim is a natural fit for Wyevale. By bringing together both parties we are able to capitalise on our horticultural expertise along with Kim's hands on approach to gardening as a hobby. It is this unique combination which we believe will set Wyevale apart and give new impetus to our marketing activities. We see this relationship as a long term investment which aims to deliver inspirational advice and information to gardeners across the UK, whether they are experienced professionals or amateurs."

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