Kim is "kitchen diva" for Tchibo

Kim Wilde has entered into an advertising deal with Tchibo. In an advertorial she is pictured as "gardening goddess" and "kitchen diva", showing a few Tchibo products that are available in shops and on the website of the UK branch of the chain of stores.
Tchibo is already massive in Germany, and hopes to achieve the same level of popularity in the UK with a different trading concept, which involves offering exciting new and affordable product ranges every Wednesday, using a combination of high street shops and a website all offering the same products for this limited time.
Covering themes as diverse as homeware, lingerie, sports wear and electronic gadgets, Tchibo uses trend scouts to source the best quality items at the right times for its customers.
David Haimes, Managing Director of Tchibo in the UK: "We are really pleased to have given Kim Wilde a Tchibo makeover this month, she is the perfect representative for our main themes of change, reinvention and surprise - and fits in perfectly with our planned garden and kitchen weeks, which are coming up soon".