In 2002, Kim Wilde appeared in an advertorial for Tesco’s Plant Therapy range. The one page advertorial was made to promote a range of 11 natural treatment products for “relaxation and indulgence”. The copy cleverly linked Kim’s busy life as a mother and a gardener to the benefits of flowers, leaves, herbs, oils, fruits and spices.
The advertorial was printed in glossy magazines in the UK for a short period of time.