The first Wyevale Garden Centre was probably the first garden centre in the UK. It opened in 1961 on the a 5 acre field which was established as a rose field at Kings Acre on the outskirts of Hereford. Until then, British gardeners had to buy plants by mail order during the dormant season.
Six years later, the second garden centre opened at Thornbury near Bristol. Further centres followed in 1974, 1978 and in the 1980’s.
In 1987, Wyevale became a plc and entered in the stock exchange. A period of expansion followed when Wyevale opened five more garden centres and acquired Cramphorn plc, a group of 15 garden centres.

In November 2000 Wyevale successfully acquired Country Gardens plc, the second largest Garden Centre group in the UK. As a result of this, Wyevale then operated over 120 centres across the UK.

On 26 October 2002, Kim Wilde got involved with Wyevale for the first time, when she opened Wyevale’s largest garden centre in Crowland, near Peterborough, bringing the total of centres up to 124. The association with Kim Wilde was consolidated in 2004, when Kim Wilde became the new face of Wyevale for their Christmas advertising campaign. The success of this campaign caused Wyevale to recruit Kim for 2005 as well. She proceeded to do a tour of Wyevale garden centres throughout the UK, while also signing copies of her book Gardening with Children, and Wyevale in turn started to sell as exclusive sweet pea called Kim Wilde in all of their centres.

19 March 2005: Kim opened Wyevale Swindon
25 March 2005: Kim visited Wyevale garden centre in Leicester
26 March 2005: Kim visited Wyevale garden centre in Bury St. Edmonds
2 April 2005: Kim visited Wyevale garden centre in Hereford
9 April 2005: Kim visited Wyevale garden centre in Syon Park, Brentford
23 April 2005: Kim visited Wyevale garden centre in Derby
7 May 2005: Kim visited Wyevale garden centre in Weybridge


International chain of stores selling coffee and a range of household products, changing every Wednesday. Kim appeared in an advertorial for Tchibo in the Spring of 2004, posing as a ‘gardening goddess’ and a ‘kitchen diva’.

Kim about Tchibo

I like the idea of loads of different products that change every week. It’s a great concept to be able to buy a jacket alongside a watering can. If you’re as busy as me, that’ll save travelling round the shops. Besides, I love a bargain! (1)

Interview source

(1) Wilde in the country In: News of the world Sunday magazine (UK), April 4, 2004

Holland & Barrett

Holland & Barrett is a chain of stores in the UK selling vitamins, minerals and herbal supplements. As the UK’s largest health food retailer, Holland & Barrett offer a big range of natural health products. The stores also sell an inhouse magazine called Healthy.
In 2004 and 2005, Kim Wilde did a couple of TV adverts for Holland & Barrett and posed for instore billboards and posters.


Alpro is a company that supplies soya products. It owns the Provamel trademark, the most well-known brand in the category of dairy free products in the UK.
In April 2003, the Alpro company started a new advertising campaign to support their range of dairy free products. Four different celebrities endorsed the products. They were athlete Linford Christie, BBC TV’s Masterchef winner Rosa Baden-Powell, TV Presenter Katy Hill and Kim Wilde.
The advertising campaign appeared in consumer magazines such as OK!, Red, and Marie Claire, newspapers such as The Times, Daily Mail and Evening Standard and their supplements as well as BBC Good Food Magazine and Good Housekeeping. The advertisements appeared between April and November 2003.

Holland & Barrett commercials

1 January 2005

In 2005 Kim Wilde appeared in several TV ads for Holland & Barrett.