Second Time (the)

Song written by Ricky and Marty Wilde. Sixth track of the album Teases & Dares. This track was the first single to be taken from the album and the first single to be released by MCA Records. It was released in October 1984 to reasonable chart success. It re-established Kim Wilde as a fullgrown popstar in charts worldwide. The track was called Go For It in the USA and Canada.


There are six versions of ‘The Second Time’: the album version, the 7″ version, the extended version, the US remix, plus the extended dance version and dub version of ‘Go For It’.


The track was released as on 7″ and 12″ single, with a different 12″ single in America. The 7″ single also appeared as a picture disc in the UK.
See also this page in the discography.

Music video

A music video was filmed to promote the single.
Go to this page for more information.

Live performances

‘The second time’ was performed live during the Another Step Tour in 1986, the Bad Tour in 1988, the Perfect Girl Tour in 2007, live gigs in 2008 and 2009, the Come Out and Play Tour in 2011, the Snapshots & Greatest Hits Tour in 2012, the tour with Nik Kershaw in Australia in 2013, Christmas gigs in December 2013 and the Dutch tours in October 2015 and October 2016.

Cover versions

‘The second time’ has been covered by Lynn Sweet. The song was also covered in Croatian as ‘Drugo Vrijeme’ by Elvira Voća.

Kim about ‘The Second Time’

I suppose the lyrics were explicit, but we didn’t really make a big deal about the lyrics. I think it’s really funny. I like the paradox of pop music – that’s what attracted me to it. At one extreme it can be so serious and mean so much and at the other end it can be so trivial. There’s somewhere between the two where you don’t know if you’re listening to something that is really serious or tongue-in-cheek.
‘The Second Time’ was very sexually explicit and that’s totally alien to me. I never talk about sex to the press – I never tell them who I’m going out with. I’m never associated with that side of things. As far as the public is concerned, from what I can make out, I come across as a ‘nice girl’. So I quite like the fact that I was up there singing a song that was more sexually explicit than “Relax” and getting away with it. That’s what I like about the pop business. it can be very silly. (1)

I felt the Second Time project worked well sometimes, but mostly was an embarrassment. At the time my career was at its lowest, my confidence to trust my instincts, impaired. I knew something wasn’t right, but I felt I should give the project a fair shot. Unfortunately it reflected badly on an album I’m very proud of – Teases and Dares. (2)

Some of those videos really embarrass me. Some of them don’t but some of them do, like ‘The Second Time’. Dressed up like a ridiculous woman with a wet wig on. (3)


’57 Fender Stratocaster, Yamaha DX 7, Mini Moog, Roland Jupiter 8, Synclavier II, backing vocals: Ricki Wilde
Produced by Ricki Wilde and Marty Wilde.
Engineer: Nigel Mills with thanks to Stephen Stewart-Short and Pete Schwier.

Highest chart positions

Denmark: 9
Germany: 9 (15 weeks)
Netherlands: 24 (6 weeks)
Switzerland: 7 (12 weeks)
United Kingdom: 29 (6 weeks)
United States: 65 (7 weeks)

Interview sources

(1) Is this woman ruder than Frankie? In: Record Mirror (UK), January 5, 1985
(2) Kim Wilde In: Music Collector (UK), November 1990
(3) Music Box, Super Channel, 1988


Go go

Don’t wanna know about vacations in this cheap motel
Don’t wanna know about your sea green curtains
Cos all I want ‘n’ all I need is just some time with you
Don’t complicate it – Just do it once again

Just go for it
Just go for the second time
Just go for it, just go – just go

Don’t wanna hear about the time and how it’s gettin’ late
How can you stop when I could go for hours
You need some magic; come on let me lean on you
Don’t look around – you’re not goin’ anywhere

Just go for it
Just go for the second time
Just go for it, just go – just go for it

‘cos all I need
And all I need
‘Cos all I want ‘n’ all I need

I’m never letting go – baby don’t expect me to
How can you stop when my whole world’s exploding (go)
Look in the mirrors – and see the heat of something new
Why don’t we do it – just do it once again

Just go for it
Just go for the second time
Just go for it, just go – just go for it

Don’t be so nervous
Don’t get so hot
Don’t start to fumble it up
‘Cos all I want ‘n’ all I need

There’s such an urgency in everything I need from you
Stop giving up – you know you can’t refuse me (go)
I’ve every reason to believe there’s still a man in you
You done it once so come on go again

Just go for it
Just go for the second time
Just go for it, just go
Just go for it, just go…

Go For It

Release date: 16 January 1985Producer: Ricky Wilde Formats 7″ format Canada: MCA 52513 (Ltd. edition with…

The Second Time

Release date: 29 September 1984Producer: Ricky Wilde Formats 7″ format Australia: MCA KIM 1France: MCA 259…

Çeşme Music Festival

1 January 1987
[unknown] (Turkey)

Kim performs ‘The second time’ during the Turkish Çeşme Music Festival, backed by a three piece band. It is not known whether other songs from her performance were televised at the time.

Jeu de la vérité

8 February 1985

Kim Wilde sings ‘The second time’ live to a recorded backing track. She is accompanied on stage by her own band. They play before a live studio audience.

Disco d’Or

21 December 1984

Kim Wilde lipsynchs ‘The second time’, backed by a three piece band, dressed in the same clothing as she wore in the video for the song.

Formule 1+1

30 November 1984
TF1 (France)

Kim lipsynchs to ‘The second time’. She is backed by three band members, playing guitar, saxophone and drums. Kim is dressed in a blue/green dress. The performance is filmed aboard a ship.

Musik Convoy

12 November 1984

Lipsynch performance of ‘The second time’ in front of a live audience. Kim is supported by her own four piece band featuring Steve Byrd on guitar and keyboards. The background is a blue screen on which another performance of the song by Kim solo is shown.

La belle vie

10 November 1984
TV5 (France)

Kim does a lipsynch performance of ‘The second time’, wearing the ‘Barbarella’ outfit designed for the release of this single. She is backed by a band featuring Steve Byrd on guitar, a drummer, a bassist and a saxophone player. Kim wears a stripey t-shirt and black trousers. After her performance she is briefly interviewed.


3 November 1984

Kim lipsynchs to ‘The second time’. She is backed by her own four piece band, featuring Steve Byrd on guitar.

Top of the Pops

11 October 1984

Kim lipsynchs to ‘The second time’ on the Top of the Pops stage. She is backed by her own four piece band, featuring Steve Byrd on guitar and Ricky Wilde on keyboards.

The second time (music video)

1 October 1984

Directed by Andy Morahan.
The first music video for MCA Records, “The second time” was certainly a striking one, that much is agreed upon. However, Kim herself does not look back on this one with warm feelings.
A few different scenes fight for your attention in this clip. In one of them, Kim arrives at the room of a “cheap motel”, which starts to fall apart when something (or is it someone?) starts to tear down the walls. Kim looks appropriately terrified as she’s trying to keep the appearing holes closed, while singing the lines of her song.
A different setting involves Kim (who now wears hair extensions from hell, as one fan put it) fighting with an unidentifyable man who looks like a mummy.
And a third setting shows Kim dancing in front of four futuristically dressed men.